Since 2012, Youtube has hosted brandcast, a spectacular live marketing event during Newfronts aimed at brands and advertisers.
In 2020, brandcast needed a socially-distanced makeover. Using a dynamic video-creation platform we were able to create the first ever customizable Newfront. The result was brandcast Delivered, a personalized, creator-hosted experience like no other. Viewers could personalize their Newsfront like a pizza oh, and get a pizza.
3,500 completely customized shows, 77,000 minutes of personalized content, 26 participating countries
MY ROLE: CREATIVE / LEAD ART DIRECTOR / DESIGNER
interactive website
at home experience
SHOWTIME!
